“What if You Planned Your Business Growth Like an ERP Project?”
You would never let your teams embark on an ERP project without a clear plan, so why do so for your business growth?
In an increasingly competitive market, companies specializing in ERP implementation face crucial challenges and have to differenciate themselves as strategic partners and deliver tangible results for their industrial clients. In this context, have you considered defining your go-to-market (GTM) strategy?
Differentiation is essential in your industry
When your products are similar to those of your competitors, a Go-to-Market strategy allows you to precisely segment your market by identifying under-served niches or segments. This helps position your offering as a specific and unique solution. This approach enhances commercial relevance and improves conversion rates.
In addition, a well-defined GTM strategy structures the company’s sales messaging. Marketing and sales teams work harmoniously to deliver a clear and compelling vision. Potential clients feel understood and valued, creating a strong connection that facilitates closing deals.
A GTM strategy also helps anticipate market demands, enabling you to offer solutions before competitors react. This positions the IT service company as a proactive and strategic player, strengthening its reputation and driving long-term growth.
Overcoming obstacles and removing barriers
Implementing a Go-to-Market strategy is not without challenges. First, adopting a new approach often requires a cultural shift within the company. Teams may fear increased workloads or disruption of established processes. To address this, it’s crucial to present GTM not as a constraint but as a catalyst for efficiency.
Secondly, while the initial cost may seem high, the results speak for themselves. A well-crafted GTM strategy can boost revenues through better lead conversion and reduce costs associated with poorly executed launches. Examples of metrics you can track to measure GTM’s direct impact include increased qualified opportunities and reduced expenses due to coordination errors.
Finally, by synchronizing teams around a clear plan, companies gain operational efficiency. Deadlines are met, priorities are clearly defined, and clients become the first ambassadors of a company perceived as structured. This efficiency generates real added value, both financially and in terms of brand image.
In summary, the five key takeaways from this article are:
- Just as an ERP project requires a clear plan, a structured business growth strategy is essential for achieving tangible results.
- A Go-to-Market (GTM) strategy enables IT service companies specializing in ERP to differentiate themselves.
- It aligns marketing and sales efforts, strengthens messaging relevance, anticipates market expectations, and outpaces competitors.
- Implementing a GTM strategy can present cultural and financial challenges.
- Key benefits include reducing costly errors, meeting deadlines, and strengthening company reputation.
Why Bricklead Shares Insights on Go-to-Market Strategies
At Bricklead, we are deeply committed to helping our partners succeed by leveraging the power of Go-to-Market (GTM) strategies. Having implemented these strategies ourselves, we’ve experienced their transformative impact firsthand—enabling differentiation, aligning teams, and driving sustainable growth. By observing their success across the industry, we are convinced that GTM is essential for standing out in competitive markets. Our goal in sharing these observations is to equip our partners with actionable insights, empowering them to sell more effectively and achieve lasting success.
Emeline Guzzon, Go-to-market manager at Bricklead, co-created with AI.
This content was enhanced through collaboration with a generative AI, and it reflects author’s own analysis and expertise on the topic.
